Milcu

Be Naturally Confident!

about

MILCU is the leading powdered deodorant brand in the Philippines with over 50 years of manufacturing experience. In addressing the Filipinos’ need for personal care, Vicherey Corporation maintains its accessibility to the people by creating effective yet affordable deodorants.

History of

Established in 1958, MILCU is named after its founder-inventor Milagros Cusi. Milagros, a teacher at La Salle Bacolod, formulated this deodorant powder to keep her young students feeling refreshed following their PE classes. The success of her innovative product began to spread, which grew the business from this point onwards. MILCU further developed its deodorant since then, and has maintained its position in a highly-competitive market